The iPhone 7 and iPhone 7 Plus are smartphones designed, developed, and marketed by Apple Inc. They are the tenth generation of the iPhone. They were announced on September 7, 2016, at the Bill Graham Civic Auditorium in San Francisco by Apple CEO Tim Cook, and were released on September 16, 2016, succeeding the iPhone 6, iPhone 6 Plus, iPhone 6S and iPhone 6S Plus as the flagship devices in the iPhone series. Apple also released the iPhone 7 and iPhone 7 Plus in numerous countries worldwide throughout September and October 2016. They were succeeded as flagship devices by the iPhone 8 and iPhone 8 Plus on September 22, 2017.
The iPhone 7's exterior is similar in shape and volume to the iPhone 6 and iPhone 6S, although the camera bump is bigger on the iPhone 7. Alongside the existing silver, gold, and rose gold colors, the device is offered in new colors of matte black, glossy "jet black", and, for a limited time, red. The "jet black" color is a dark shade, high-gloss black finish.